Our History
Located in Makawao on the island of Maui, Hali'imaile Distilling is located on the slopes of Haleakalā. It sits among fields, including pineapples, that have been harvested for over a century.
Hali'imaile Distilling Company is the culmination of a dream made reality from the LeVecke family. A family whose life in the spirits industry spans over half a century, and more specifically on the Hawaiian Islands for the last 30 years...building brands like Hana Bay Rum and Whaler's Rum. 15 years ago 2 brothers decided to start their own truly authentic micro-distillery on the island of Maui. Their goal was to create spirits that were truly one of a kind.
While this is a fairly new distillery and tasting room, this is a family dream that has been in the making for decades. We are happy to welcome you to their vision.
Hali'imaile Distilling Company...Born Upcountry.
Why Start With Pineapple?
Hali'imaile Distilling's flagship brand, PAU Maui Vodka is distilled using the Maui Gold® pineapple. Why start with Maui Gold®?
First and foremost, Hali'imaile Distilling is settled in the middle of pineapple fields that have been harvested for over a century with access to the best pineapple in the world. So it’s an obvious choice! The extra sweet Maui Gold® pineapple gives us a great start for fermentation due to its high sugar content.
Pineapples grown in Maui have the benefit of warm sunny days, cool nights, fresh water and volcanic soil, allowing for a very clean fruit to start. Hawaiian pineapple takes 18 months to grow, but are only ripe in the field for 2-3 days. It is essential that the pineapples are picked at the perfect time because pineapples will not continue to ripen once they are picked. We only use pineapples that are picked at the optimal stage of ripeness to give PAU Maui Vodka the clean and refreshing finish for which it has become known.
Pineapple - The Welcome Symbol
First brought to Hawai'i by the Spanish, Hawaiians named the pineapple "hala kahiki", referencing its similarity in appearance to the hala tree (Pandanus tectorius or screwpine), and "kahiki" meaning from a foreign place. This is similar to the way the English named the fruit “pineapple”, referencing its similarity to the pinecorn. By the early 1800's the hala kahiki, or pineapple, had found a home in Hawai'i and by the 1900's there were people trying to grow pineapple commercially across the islands.
Christopher Columbus brought pineapples back to Europe as one of the exotic prizes of the New World. In later centuries, sailors brought the pineapple home to New England, where a fresh pineapple displayed on the porch meant that the sailor was home from foreign ports and ready to welcome visitors.